Promo videos for your product: agency, DIY or clipooo?
There are three ways to get a short product video. They differ in cost, time and how much of your own work goes in. Here is when each one makes sense.
3 min read
01The options side by side
| Agency / freelancer | Canva / After Effects | clipooo | |
|---|---|---|---|
| Cost | Often €500–5,000 per video | Your time (and the tool) | One video from your plan |
| Time | Days to weeks | Hours to days | Minutes |
| Your work | Briefing, feedback rounds | Everything: script, screenshots, motion, export | Enter a URL or an idea |
| Formats | Extra cost per format | Re-edit per format | 16:9, 9:16 and 1:1 included |
| Changes | Another feedback round | Edit again | Change the words, render again |
| Best for | Brand films, campaigns, people on camera | Full creative control | Launches, social, testing ideas – fast and often |
02When an agency is worth it
For a brand film with a story, actors, music composed for you or a big campaign, people with craft and time are the right choice. clipooo doesn’t replace that.
03When doing it yourself is worth it
If you enjoy motion design and want every frame exactly your way, tools like After Effects or Canva give you that control – at the price of your time, again for every format and every change.
04When clipooo is the right fit
- You launch, announce or post often and need a good video every time.
- You want the same look across formats and platforms without re-editing.
- You have an idea and want to show it before you build it.
- Your website or idea already says what matters – it just needs to move.