Onboarding videos that get new users to their first success.
New users decide quickly whether a product is worth learning. A few short videos at the right moments make the difference between “I’ll look at it later” and a first result.
3 min read
01Cover the path to the first result
Do not explain the whole product. Find the three or four actions that lead a new account to its first real outcome – the first project, the first invite, the first report – and make one short video for each.
02Put each video where the question comes up
- In the welcome email: the single most important first step.
- In empty states: “No projects yet – see how to create one.”
- In a getting-started checklist, one video per item.
- In replies from support, instead of a long explanation.
03Keep them short and in the user’s language
Under a minute each, one task each. If your customers work in several languages, make the same video with narration in each of them – clipooo offers voice-over in 29 languages.
04Produce them in an afternoon
- 01
List the first steps
Write each one as a sentence: “Show how to create the first project.”
- 02
Run each sentence in clipooo
The agent performs it in your app and you get a finished video per step.
- 03
Publish and link
Put them in your catalog under “Getting started” and link each from the matching place in your product.